Either method lands in a similar place for a typical residential move; the percentage method scales better for a very large or very small job.
Cash handed directly to each crew member at the end of the job, rather than added to the invoice, is the standard US approach and ensures it reaches the people who actually did the lifting rather than the company. Outside the US, formal tipping for movers is much less established; offering cold drinks or a simple meal during a long job is often the more common and equally appreciated gesture in many countries.
Handing a tip to only one member of a multi-person crew, intending for them to share it, puts an awkward job on that person and does not reliably reach everyone fairly. Splitting it yourself, in individual amounts to each mover before they leave, is a small extra step that avoids the problem entirely and is the approach most experienced tippers settle on.
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